Microgaming Powers new Bingo Site from Nordic Betting LTD

ISLE OF MANMicrogaming, the world’s largest provider of online gaming software, has announced they will be providing Bingo software for Freya Bingo, a new site launched by Nordic Betting Ltd.


Nordic Betting Ltd. is part of Modern Times Group, a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe. Their new brand, Freya Bingo, will be targeted towards female players and will have a unique look and feel focusing on community, integrity and a personal touch.


Freya Bingo will run on Microgaming’s new Bingo+ Plus software, which was designed for flexibility and freedom. Freya Bingo players will have access to multi-lingual and currency agnostic rooms, chat hosts and a range of jackpots in addition to a wide variety of casino games. The operator will not only be able to offer players a range of Microgaming’s award-winning side games, but will also open access to the popular Microgaming powered Progressive Jackpots and leading branded content, such as Hellboy™ and Hitman™.


Thomas Petersen, COO at Nordic Betting Ltd., said: “When choosing a provider to power our new bingo offering, we were very impressed by the customisation possibilities available on Microgaming’s Bingo+ Plus platform. Freya Bingo seeks to provide players with a truly localised offering, with an emphasis on community and integrity, and Bingo+ Plus was flexible enough to meet all our requirements whilst sharing games with operators from around the world.”


Lydia Melton, Head of Network Games at Microgaming, said: “We are delighted to be working with Nordic Betting Ltd. and we are confident of Freya Bingo’s appeal in the marketplace. Increasingly, players are looking for a personalised bingo experience, and through Microgaming’s Bingo+ Plus platform, operators can adapt their brand to suit their target market perfectly. We look forward to a long and prosperous working relationship.”


About Microgaming (www.microgaming.com)


Since Microgaming developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions to over 160 market leading gaming sites, worldwide. This unrivalled technology company offers over 500 game titles and more than 1,000 game variants, in over 20 languages, across online, land-based, and mobile platforms. Its renowned dedication to innovation provides the foundation to consistently deliver award-winning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through QuickFire, offering a supremely versatile, unique gaming experience for operators and players.


It is the power behind the world’s largest Progressive Jackpot Network and has paid out over €285million, as well as creating the world’s first online slot tournament millionaire and the largest online jackpot win in history, at a staggering €6.37m. As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.


About Nordic Betting Ltd


Modern Times Group, MTG AB, has been the major shareholder of Nordic Betting since March 2006, owning 90% of the company. MTG AB is a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe. MTG’s Viasat Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary, Slovenia, Russia, Ukraine and Ghana. Viasat’s free-TV and pay-TV channels and pay-TV platforms attract a total of 125 million viewers in 33 countries.


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