SkillOnNet awarded Licence in Denmark

Casino Software Development Company and Online Marketing Group SkillOnNet is one of the 38 companies awarded a Licence to operate in Denmark from the 1st January 2012.

Responsible for hugely successful casino titles such as EUcasino, MegaCasino, CasinoRedKings and recently launched PlayMillion Casino the SkillOnNet Licence covers all Brands sold and marketed by sister affiliate company EGO which also brings RedKings Poker and sports betting Brand BetRedKings into the mix.

Commented SkillOnNet Marketing Director Michael Golembo, “we are delighted with the decision and are very proud to be one of the first Companies to be awarded a Danish Licence. We have worked hard the past few months to build a plan, a strategy and a budget in order to officially present our Brands to the Danish people and we are going to do it well and with a lot of style”.

EUcasino’s reputation as the best new Online Casino over the past 2 years ensures it will be the first Brand released under Licence by affiliate company EGO in January. Already popular in Denmark this flagship SkillOnNet Casino will chart the way for the release of the other Brands which will follow over the first and second quarters of 2012.

Added Golembo, “With Five Brands to consider we decided that EUcasino will go first because of its popularity in Denmark. It’s a fantastic product and with new games being released weekly it is always fresh and exciting. What will be different is the way we market it now being allowed to do things under regulation that we couldn’t do before. This marks a new era for SkillOnNet and EGO and we will hit the ground running with EUcasino.com“.

About SkillOnNet

With a wealth of experience in the gaming industry SkillOnNet founded in 2005 stands at the forefront of Online Gambling software development delivering quality and technical expertise second to none. SkillOnNet uses forward-thinking technology and solutions designing everything to enhance the player experience as can be seen in their unique range of 3D Slots.

Betsson group applies for Danish gaming license

The Betsson Group has formally applied to the Danish gaming authority for licenses to offer sports betting and online casino games and poker in Denmark.

The new regulatory framework will come into effect on 01.01.2012 and essentially end the existing monopolistic market for online casino, poker and sports betting. Bingo and scratch will not be part of the regulation.

The Betsson Group plans to operate its existing brands under the new localized framework with betsafe.dk, betsson.dk and casinoeuro.dk. Richardt Funch, Country Manager for Denmark, commented on the application process:

We are looking forward to becoming part of the new regulated market in Denmark. Being part of the regulated market will require more administrative resources and we will pay a higher gaming tax rate but we truly believe it’s all worth it. We will get access to a wide range of new business and marketing opportunities for all our brands. For example, we will be sponsors of the football Superliga and 1st Division (that will be renamed Betsafe Ligaen). And this is only the beginning.

Kevin Saliba, Affiliate Director for the Betsson Group, also commented on the license application and specifically on how it would affect affiliate partners:

The new regulatory framework will bring forth a new market reality that all parties will need to adapt to in order to be successful. Existing rules covering the promotion of ‘.com’ brands will need to be reassessed and tweaked to ensure compliance with the local ‘.dk’ framework and guarantee the long term profitability of our brands and partners. Betsson group has made a strategic decision to focus on Denmark, and our affiliate partners will play an important role in achieving this goal. Affiliate Lounge represents some of the strongest brands in Denmark and we look forward to operating under this new market dynamic’.