London – PRESS RELEASEWilliam Hill, the UK’s No.1 bookmaker, has signed a seven-figure deal with the Scottish FA to become the title sponsor of the Scottish Cup.

The three-year partnership means the famous cup competition will be renamed the William Hill Scottish Cup.

William Hill, which operates over 300 betting shops in Scotland and a total of 2364 across the UK and Ireland, is already the official betting partner of the Scottish Premier League. The Scottish Cup sponsorship deal reaffirms their strong association with Scottish football. The agreement will also allow the bookmaker to showcase its online, mobile and retail products to Scottish football fans the length and breadth of the country.

The William Hill Scottish Cup first round draw will take place in Glasgow’s Buchanan Galleries Shopping Centre on Monday, August 29, at 10am. The draw will be conducted by last year’s victorious captain, Celtic’s Scott Brown, the Scottish FA President, Campbell Ogilvie, and Kristof Fahy, William Hill’s Group Brand and Marketing Director.

Stewart Regan, Scottish FA Chief Executive, said: “We are proud to have a leading brand like William Hill as sponsor of the Scottish Cup for the next three seasons. The new 2011/12 William Hill Scottish Cup begins in just a few weeks’ time and with the competition now securing a new sponsor, we can now look forward another exciting season ahead.”


Gareth Davis, Chairman of William Hill PLC, said: “It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest Association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup.”

About William Hill

The London Stock Exchange listed bookmaker – William Hill offers betting in shops, online, telephone, and mobile. Founded in 1934, William Hill has grown to become the UK’s largest bookmaker with more than 15,000 employees and around 2,350 betting shops in UK and Ireland.

Their online site offers over 500,000 betting markets every week – including the largest range of in-play markets in the industry. These markets and several chart topping Android and iPhone apps can also be accessed via William Hill’s brand new mobile site

William Hill, who are also the largest bookmaker in Scotland, are no strangers to sponsorship in the country. The firm is official betting partners of the Scottish Premier League (SPL) and also sponsors Scotland’s richest horse race – the William Hill Ayr Gold Cup.

For further information:

Tony Kenny, Public Relations, William Hill – or 07714126514

Mark Snell, Communications Executive, Scottish FA – or 07904 604943