William Hill: A Trusted Name in Betting Since 1934
With roots dating back to 1934 and over 1,300 street shops in the UK, William Hill stands as one of the most iconic names in sports betting and online gaming.
Today, their powerful online platform and user-friendly app bring the thrill of sports betting, casino games, and more to players across the UK, Spain, Italy, and beyond. Whether you're spinning slots or backing your favorite team, William Hill delivers a reliable, modern experience backed by decades of industry expertise and a strong focus on responsible gaming.
Play with the Betting Experts – Join William Hill!
Exclusive UK Offer: Bet £10, Get £40 in Free Bets!
William Hill is giving new UK players an unmissable offer: simply deposit and place your first £10 sportsbook bet (minimum odds 1/2) using promo code G40, and you’ll unlock £40 in Free Bets—awarded as 4 separate £10 bets! Your Free Bets are valid on all sportsbook markets (excluding Virtual sports), giving you multiple opportunities to win big with William Hill.
Significant Terms: 18+ · Play Safe · Online only · For new UK register customers using promo code G40 · Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals) · Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each) · Not valid with deposits via PayPal, Apple Pay, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card · One per customer · Terms & Conditions apply · #Ad · Gambling can be addictive. Play responsibly · GambleAware.org
Playing from Italy or Spain?
Players in Italy and Spain can access country-specific offers through William Hill’s licensed platforms:
